by Jim Palmer – the Newsletter Guru
Based on my 27 years of experience producing kick-butt newsletters that get results, I want to share five secrets with you on how to create a great company newsletter.
Secret # 1 – Tell them what else you do. Many customers initially engage with a business by purchasing a single product or service. Over time they may do repeat business, usually reordering the same product or service, unaware of the other products or services that the company has to offer. How many times have you …

By Keith Lee

This is an excerpt from the book “WAYMISH Why Are You Making It So Hard For Me To Give You My Money?”
We introduce a supermarket cashier to her job by showing her how to scan, how to handle change, checks, credit cards, returns and other necessary basic routines.  We teach a new salesperson about the products, prices, terms, forms to fill out, commission and expense routines.
Managers spend their time on the phone, writing and reading memos and reports, dealing with personnel and customer problems, going to meetings and …

By Susan Berkley
Your “SQ” is your  “Speaker’s Quotient.” It’s a measure of your ability to communicate your ideas in an effective and memorable manner.
ANSWER YES OR NO
When you give a presentation, do you:
1)      Feel as if the audience is scrutinizing you and judging your performance?
2)      Compare yourself to other speakers and feel that they are generally better than you?
3)      Feel as if the audience knows more than you and might question your expertise?
4)      Suffer from symptoms of speech anxiety such as: sweaty palms, weak knees, pounding heart, dry mouth, …